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To Determine Attitude And Perception Regarding Ott Vs Theatre Among Undergraduate Dental Students In Khammam City
International Journal of Allied Medical Sciences and Clinical Research,
Vol. 13 No. 2 (2025): 2025 Volume -13 - Issue 2
Abstract
The rise of ott platforms has significantly reshaped the entertainment era. These ott platforms gained popularity due to their convenience and affordability, and also viewers can access anywhere on multiple devices. theatres has been cornerstone of entertainment because of the audio visual effects and their advanced technology. After covid 19 pandemic the growth of ott platforms has been increased immensely. To Assess Perception Of students regarding Ott Vs theatre among dental students in Khammam city. To determine Attitude and perception regarding Ott vs Theatre among undergraduate dental students based on year of study. Descriptive studies and chi square test were calculated using SPSS version 29 The total of 206 students took part in the survey in this study interns have more knowledge Among all dental students. On comparison interns have more knowledge followed by IV Bds students followed by III Bds students followed by II Bds students followed by I Bds students. The debate between OTT platforms and theaters highlights the evolving nature of entertainment consumption. While OTT platforms offer convenience, affordability, and a wide range of content accessible from home, theaters provide an unparalleled communal experience, superior visuals, and immersive sound. Both have their unique strengths and cater to different preferences. Ultimately, the coexistence of OTT and theaters ensures that audiences can choose their preferred way to enjoy entertainment, depending on their mood, time and priorities.
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- Aggarwal, K. (2020, November 16). Direct to Digital: Will OTTs Replace the Theatre Experience Post Pandemic? Youth ki Awaaz.
- https://www.youthkiawaaz.com/2020/11/direct-to-digital-can-ott-replace-theatres/
- Awasya, G., Manoj, K & Patel, M.K. (2021). OTT Viewership and Pandemic: A study on New Trends of online video content and cinema hall
- footfalls [Paper Presentation], International Conference on Innovative Business Practice in the Digital Era.
- Ball, M. (2020, March 29). ‘The Impact of Covid-19 on the movie / theatre Industry’. https://www.matthewball.vc/all/Covid-19movies
- Banerjee, S., Srivastava, R. (2019). Exploring Export potential of Indian movies: A comparative advantage analysis of the Indian Film industry,
- Great Lakes Herald, 13(4), 21-40.
- Bellamkonda, S. T., Gangwar, V. P., Sudhagoni, V. S., &Adepu, N. (2021). Profiles And preferences Of Ott Users In Indian Perspective. European Journal of Molecular & Clinical Medicine, 7(8), 5106-5142.
- Bhirani, R. (2020, September 4). ‘Revival for Survival: An Overall Over haul For Indian Film Industry’. Business World.
- http://www.businessworld.in/article/Revival-For-Survival-An-Overall-Overhaul-For-Indian-Film-Industry/04-09-2020-316686/
- Parikh, N. (2020). The emergence of OTT platforms during the pandemic and its future scope. Published dissertation. Navarachana University.
- Patel, M. K., Khadia, R., Awasaya, G. (2020). A Study: OTT Viewership in Lock down and Viewers Dynamic Watching Experience.
- International journal on Transformations of Media, Journalism and Mass communication, 5(2), 10-22.
- Research team. (2020, November 4). OTT Platform Vs Theatres: which one is the future of Movies? Mybestguide. https://mybestguide.org/entertainment/ott-platform-vs-theatres/
- Saini. N. (2020). Usage of OTT platforms During Covid-19 Lock down: Trends, Rationale and implications, PalArch’s Journal of Archeology of Egypt / Egyptology, 17(6), 4212 – 4222.
- Sharma, K. (2020, May 28). ‘Here is how multiplexes are gearing up for post lock down period’. Business insider: India Ed
References
Aggarwal, K. (2020, November 16). Direct to Digital: Will OTTs Replace the Theatre Experience Post Pandemic? Youth ki Awaaz.
https://www.youthkiawaaz.com/2020/11/direct-to-digital-can-ott-replace-theatres/
Awasya, G., Manoj, K & Patel, M.K. (2021). OTT Viewership and Pandemic: A study on New Trends of online video content and cinema hall
footfalls [Paper Presentation], International Conference on Innovative Business Practice in the Digital Era.
Ball, M. (2020, March 29). ‘The Impact of Covid-19 on the movie / theatre Industry’. https://www.matthewball.vc/all/Covid-19movies
Banerjee, S., Srivastava, R. (2019). Exploring Export potential of Indian movies: A comparative advantage analysis of the Indian Film industry,
Great Lakes Herald, 13(4), 21-40.
Bellamkonda, S. T., Gangwar, V. P., Sudhagoni, V. S., &Adepu, N. (2021). Profiles And preferences Of Ott Users In Indian Perspective. European Journal of Molecular & Clinical Medicine, 7(8), 5106-5142.
Bhirani, R. (2020, September 4). ‘Revival for Survival: An Overall Over haul For Indian Film Industry’. Business World.
Parikh, N. (2020). The emergence of OTT platforms during the pandemic and its future scope. Published dissertation. Navarachana University.
Patel, M. K., Khadia, R., Awasaya, G. (2020). A Study: OTT Viewership in Lock down and Viewers Dynamic Watching Experience.
International journal on Transformations of Media, Journalism and Mass communication, 5(2), 10-22.
Research team. (2020, November 4). OTT Platform Vs Theatres: which one is the future of Movies? Mybestguide. https://mybestguide.org/entertainment/ott-platform-vs-theatres/
Saini. N. (2020). Usage of OTT platforms During Covid-19 Lock down: Trends, Rationale and implications, PalArch’s Journal of Archeology of Egypt / Egyptology, 17(6), 4212 – 4222.
Sharma, K. (2020, May 28). ‘Here is how multiplexes are gearing up for post lock down period’. Business insider: India Ed